Rachel Rafael
These days, I’m working on how AI systems think, speak, and act. Currently defining character, building evaluation frameworks, and iterating on behavior for Atlassian's AI, Rovo.
AI behavior design
Defining how AI systems behave, reason, and collaborate with humans.
Rovo Character & Behavior
Built Atlassian’s first evaluation framework to define behavioral taxonomies, identify failure modes, and iterate on system prompts toward a better conversational flow. Transforming a cold, verbose machine into a helpful, emotionally intelligent partner.
Past work
Shaping product and content experiences for complex systems.
Atlassian Open DevOps
Built the experience that lets thousands of teams connect their favorite tools to Atlassian, laying the groundwork for Atlassian's enterprise features.
Wealthfront Cash Account
Scaled Wealthfront's first banking product from $0 to $1B+ AUM in 6 months, through trust-building product content and a viral sweepstakes marketing campaign.