Rachel Rafael
These days, I’m exploring advanced personalization and teaching Atlassian’s AI, Rovo, how to speak like a high-EQ human. Before that, I worked at Wealthfront, where I helped to build the Cash Account.
Recent work
Built Atlassian’s first evaluation framework to measure and humanize Rovo’s character, transforming a cold, verbose machine into a helpful teammate that can read the room.
Designed the experience that lets thousands of teams plug Jira into the tools they know and love. Turned a complex web of connections into a flexible workspace.
Launched and scaled Wealthfront’s first banking product from $0 to $1B+ with UX design and content, and a viral sweepstakes marketing campaign.